This course is for finance officers, budget managers, treasurers, and other staff who want to use social media to enhance public awareness of how taxpayer dollars are being spent and/or saved and to show what services are being provided by a locality.
Many constituents are using some form of social media. While the idea of using social media in your office or department to communicate and engage with taxpayers may seem daunting, it’s actually easy and in many cases, free. Before diving into what to post, how, and why, this session will first introduce you to the social media platforms available, their audiences, and features. After the introduction, you’ll learn basic steps for creating a page, department guidelines, and setting up a strategy for success when it comes to having a two-way conversation with your community. Whether you work in the finance, budget, or treasurer’s office, there are easily accessible tools to enlighten citizens on what you do, why you do it, and how it can benefit them.
Those who successfully complete this seminar should be able to:
- Understand what social media platforms are available to them and the demographics of users of each platform.
- Understand how to create a basic page on various social media platforms.
- Understand how to successfully launch a social media page to the public from a public relations perspective.
- Understand how to manage multiple accounts within your department.
- Understand how to create a social media plan for a department.
- Understand what to post, why to post it, and how.
- Understand how to monitor social media activity and respond to it.