Telling Your Budget Story

Budgeting involves the process of estimating costs and revenues, allocating limited resources among competing needs, balancing community expectations with service-level realities, and driving results for the community. Finance professionals need to possess a variety of technical and leadership skills to navigate the budget process, conduct accurate analysis, and promote effective decision making. However, it often takes a completely different skill set to communicate these decisions to those without detailed budget and finance knowledge.

Attend this session to learn from communication experts how to improve your budget story and effectively deliver key budget messages. This session will cover how to avoid budget jargon, identify what is most important to communicate, consider alternatives to the standard budget document, and engage your audience.