Establishing Your Brand: Recruiting and Retaining Talent

Training Type: 
Live Class
Date and Time: 
May 16 2020 - 8:30am to 12:30pm  CDT

Ernest N. Morial Convention Center

900 Convention Center Blvd
New Orleans, LA 70130
United States
CPE Credits: 
Member Price: 
Non-Member Price: 
Community Information Manager
City of Kettering, OH
Strategic Government Resources, Inc.
Who Will Benefit: 

Finance officers, human resource associates, or other government employees that are activity involved with recruiting, hiring, and on-boarding new employees

Program Description: 

Recruiting and retaining staff is challenging for all organizations, but for governments, facing the added challenges of dealing with lower salaries, lengthy application processes, lack of true recruiting efforts, and a small pool of qualified individuals with public-sector finance experience, it can be increasingly difficult. In this session, speakers will provide information, examples, and tools for how to effectively recruit and retain staff. Particular focus will be placed on how to write job announcements and differentiate your offering, use creative marketing, and develop strategies to find and attract qualified candidates in addition to the importance of organizational branding to attract staff. Speakers will also discuss how to best onboard new staff and work on building critical components of employee engagement and workforce culture to retain existing employees.

Seminar Objectives: 

•    Learn the importance of organizational branding as a mechanism to attract staff
•    Learn tools and techniques to attract and recruit staff
•    Learn tools and techniques to engage and retain staff after they have been on-boarded
•    Identify examples of successful workforce cultures
•    Learn how to write job announcements
•    Learn marketing tools and techniques, including the use of social media